Final Logos

These are the developed finalish sort of logos. The first one looks much better in colour, it’s more legible now. The second one in which i have got text now, I think looked better without the text in it, I am not really sure which one to go with really. The third one also looks quite nice, but i think that among all three this is the weakest one; so i will definitely not go for this one. After asking everyone available to me I have come to the decision that I will use the second one as my final logo, but i am still not sure wether i will use the one with or without text.

Above is the development of my very first logo, which in the end I didn’t use, as it certainly doesn’t look like a logo; it looks more like a poster.
Above is the development of the other three logos I designed after designing the very complicated one. I have tried to keep these ones as simple and basic as possible. I quite like the idea of all three of them, there is otion in all three of them. In the first one, which is abbreviation for Woking Trampoline Club, W and T are put together to make a trampoline and C is jumping on top of them, in the second one, there is a kid jumping from the trampoline, i think that I can put the trampoline instead of the bowl of B to make B a trampoline. With the third one, which I have already developed a lot, i think the last one looks perfect, I might try putting a bit of text in it as to show which organisation the logo actually is for. I think I will develop them all a bit further and then decide which one to choose as my final logo.

Illustration Development

Before Starting to put my poster together, I designed the above characters to go onto it. I idea behind having the thier heads like that was to link the poster to my client in a way, as the shape of their heads is actually the logo for the woking council. I did try making the normal round heads as well, but i thimnk they look great as they are. The tramploine, I made it straight on illustrator using the shape tool and I think that it looks pretty alright.

Illustration Research

Before making my poster, I looked at children’s books Illustrators. I looked at Maurice Sendak and Dick bruna. I also looked at various cartoon characters like SpongeBob SquarePants, Jimmy Neutron, Tom and Jerry, Powerpuff Girls, Charlie and Lola, Pokemon and Simpsons to help me develop my own characters for the poster.

Further Research

Above are some of the posters I looked at for inspiration. I quite like the three on right, the on eon the extreme right is to promote healthy eating among children, which is a bit similar to my message and target audience the one before that one is also quite nice, and eye catching. I like the idea of cartoon vegtable and the type used works very well with the over all thing. The one above that, I found it inside the tube, I like that poster as it is very simple and conveys its message very effectively. So after looking at a few posters, i am now going to develop my own poster.

Format

After doing a bit of research I went on to choose the format for my final piece. To choose the format was one of the hardest thing to do. first I thought that I would design a poster to go on the floor which would be a bit interactive, then i thought that i would design a 3D sort of poester, but all those ideas were a bit too ambitious. In the end, I decided that after I have done a considerable amount of research on logos aimed at my target audience, I will design a logo for one of the of the sports courses held at the leisure centre, funded by the council and to show the use of that logo, I would make a poster, on which I will put my designed logo.

Before designing the logo, I further looked at some more logos, above on the left are the trampolining logos I looked up on the internet, on the right are the sports logos I found in a book called Logo Lounge. This research was very helpful for me and I was inspired by quite a few of them.

Message Research

http://www.nhs.uk/Change4Life/Pages/default.aspx?gclid=CPekjN3Ji58CFYIA4wodeheGHQ

http://www.bbc.co.uk/health/healthy_living/fitness/motivation_young.shtml
http://www.thekidswindow.co.uk/health.htm

These are the screen shots of some of the websites I consulted to look into my message. I found these websites really helpful and there were some really interesting facts in them. The best was the Change for Life website. It was very interactive, the sort of things kids would love and some very interesting facts and tips about healthy eating and healthy living.