Poster Feedback from Woking Council's Marketing Officer

Today I received a reply from Andy Denner, the marketing officer of Woking Council. The feedback he has given in the email is very helpful and I have got to know about some new things with that. I know it seems really silly to put a screen shot of the e-mail, but I thought that it's better to put it there rather than have no image with the post as I think that it makes it very boring. So now I am going to improve my poster following his feedback, as afterall the poster is for Woking council and it has to be according to their requirements.

So, after Christmas and new year, I thought that I should get serious now and took my poster first to the local primary school and showed it to the head teacher who really liked the poster, I don't know if she actually liked it or just said it, anyways, I asked her if i could put the poster by the reception area and see how children like it, and photograph it, but due to the security reasons and data protection I couldn't do that. The head teacher was actually quite helpful and she asked me if I could come on Wednesday the 6th to show it to a group of year 5 and talk to them about it. So now I have bought two large packs of kit kats to give out to children when I go there and am really excited and a bit scared too to go and show the poster to them on Wednesday.
I also went to the council's office and asked at the reception if I could see someone from their creative team, the receptionist talked to the Marketing Communications Officer and he came down to have a look at my poster, which he liked as well, I told him everything about the project and the poster that I made and asked if he could give me some feedback on my poster and tell me what i could improve on, he has given me his e-mail address and I have emailed him the poster now am waiting for his reply.
Now at the end of the day, I am really happy as it has been a really good day for me and I feel very luck that I have got such nice people around me who are always happy to help, I really feel thankful to the Head teacher of the Broadmere school and the Marketing officer of the Woking council, their help means a lot to me.

GDF Assessment Feedback

I had a formative assessment on the 11th of December, and the feedback that I received wasn't as bad as I had expected; actually it was pretty good and I was very pleased with it. I had made the PDF the night before the submission date, so it wasn't that good but still it did show all the process throughout the project so really I came home in a very good mood, which was because of both the holidays and good feedback.

In the assessment feedback I received, I got Merit for technical competence, because my PDF wasn't up to the mark, Merit+ for research, analysis and communication and presentation, and Distinction for experimentation. When I was coming back from uni that day, I thought that I will do a lot of uni work in this one month, make all the possible efforts I can to take all the merits up to the distinction. I have done nothing much till now, but hopefully hopefully, I am going to improve my project and my new years resolution is going to be 'not just to plan, but to try hard to accomplish those plans.'

Final Poster & Logo

This is my final poster with the logo on it, I think the poster works quite well but it could have been better. What I am going to do now is that I am going to take the poster to the council office and ask for their feedback and also I will try and put in the local primary school and see if children like it or not.

FInal Poster Development

Above are the images of my final poster, with different borders, they are all in a sequence of first to last. I tried different coloured and textured backgrounds on the poster but I thought that it’s best to have a white background may be with a border. So I did a very colourful border in the beginning, but with that everything got merged into it, then I tried making that smaller, even that didn’t work, then I tried making all that border white, which didn’t look good either. So I thought that I would just do a plain border, so I tried red, which I didn’t like, so finally I did a plain black border which I thing works quite well.

On the top right corner are the fabrics and texture materials I used to put texture onto the clothes of my characters. I put the textured effect on them t add a look of something that’s touch and feel; which I think works quite well.

The only thing I think I should do now is to put a bit of information about the trampolining club in the poster and then I think it would look alright.

Looking at Typefaces

After Developing the poster further, and not completely being satisfied with the typeface, I thought that I would do some more research on type. So I looked at some books and also the typefaces in illustrator, which are on the left; among those typefaces, i quite liked Bell Gothic Std, Berlin Sans FB and Franklin Gothic Demi, I will try these three fonts onto my poster and will go with the one that i think looks the best. I also played around with the colours of the main heading for the poster, as i thought black looked a bit boring. I think that the one on the top looks the best, again I will try putting all of them and will choose the one that looks the best.

Poster Development

This is my first poster design, which obviously is not very good. It looks really really flat, there is no sense of motion in it and I think that it looks really boring. So, my next step is to may be change the size of the characters, make some small and some really big, I think that I will also change the typeface and the way it’s place, as it does not look very effective, the type on the top seems as it has blocked the space. I am also not too sure about putting the Woking council logo on the trampoline, i think it looks very static on it and i should move it next to the other logo.

So to add a bit of motion and excitement to the poster, what I did to start with was that i printed out different sizes of characters and stuck them in different ways using the cut and pasted technique to see composition looks the best and then i chose this composition, as i think it looks really nice, there’s a sense of motion in it, some of the character have bounced really high so they are tiny and the main character seems like he has bounced and come really close to the camera that’s why he is so big and the message he is holding of course is really important, as my message was become healthier.

In the images on above, I tried using different textured backgrounds to see which background does the poster go with.

I wrote the main text ‘Happy Trampolining’ by hand and then scanned it in live traced it and i think that it works very well as well, except for the text in the yellow board, i think that this information should be written with a proper font as it’s mainly for for parents and it should be written in proper typeface.